
ABOUT WBC
Big 4 experience. Boutique focus.
WBC was built by senior advisory professionals who spent years inside the largest audit and advisory firms in the world — and left to do more focused, more impactful work for the companies that need it most.
OUR STORY
Why we built WBC.
We spent years watching the same thing happen: a well-run company gets acquired by a PE firm, or approaches its first real audit, and suddenly realizes its control environment wasn't built for this level of scrutiny.
The finance team is talented. The business is performing. But the documentation — the narratives, the risk matrices, the process flows — doesn't exist in a form that auditors can actually test.
We built WBC to fix that problem — before it becomes a crisis. Not as a documentation vendor, but as a true advisory partner. We understand what auditors are looking for, we guide management in building control environments that hold up under scrutiny, and we help companies think ahead rather than react.
Today, we also help companies govern the AI and automation inside their financial processes — an area where audit standards are moving fast and most companies are not yet ready.
WHAT SETS US APART
Four reasons companies choose a boutique over a brand name.
01
Big 4 Background
Our team brings years of experience from the largest audit and advisory firms in the world. We know what auditors are looking for because we trained alongside them.
02
Insurance & Regulated Industry Depth
We specialize in the industries where control expectations are highest — insurance, financial services, and other regulated sectors.
03
IT & AI Controls Expertise
We understand the intersection of financial controls and technology — including the automated and AI-enabled controls that are increasingly under audit scrutiny.
04
Boutique Focus, Senior Delivery
You work with senior advisors on every engagement. No hand-offs to junior staff. No Big 4 pricing.
THE PARTNERS
Our Team
RB
Reycres Binondo — Partner
Rey has spent over 20 years inside the world's most demanding audit and accounting environments — at Deloitte, PwC, and Ernst & Young, as Global Finance Director for a Fortune 500 company, and as Global Corporate Controller for a large publicly listed company. That background gives him something most advisors don't have: he knows exactly what auditors are looking for, because he spent years being one of them.
At WBC, Rey works with growth-stage, PE-backed, and public companies on the full spectrum of financial reporting and controls challenges. He guides management teams through SOX readiness, supports complex SEC reporting obligations — including 10-Q and 10-K filings — and provides senior-level support on technical accounting matters ranging from business combinations to revenue recognition. He also advises on M&A due diligence, carve-outs, and interim finance leadership during critical transitions.
His approach is straightforward: help management build something they understand, can defend, and can sustain long after the engagement ends.
Licensed CPA. Fluent in US GAAP, US GAAS, IFRS, and ISA
RC
Rochelle Cuffe — Partner
For 14 years, Rochelle's career has been defined by one question: what happens when financial processes meet technology? At PwC, Wells Fargo, and Ernst & Young, she built her expertise at exactly that intersection — working alongside management teams at Fortune 500 companies to assess and strengthen IT General Controls, IT Automated Controls, and Information Produced by the Entity processes across some of the most complex regulated environments in the world.
At WBC, Rochelle leads the firm's SOX compliance and AI controls advisory practice. As AI moves deeper into financial processes — flagging exceptions, automating approvals, producing outputs that feed directly into financial statements — the governance question becomes an audit question. Rochelle helps management teams get ahead of that question before the auditors ask it. Her work focuses on ensuring that the controls her clients put in place are ones they genuinely own, understand, and can stand behind.
Her background covers SOX compliance, SOC 1/SOC 2 readiness, and ERP security across Oracle, SAP, and Workday environments.
Licensed CPA and Certified Information Systems Auditor (CISA).

